Citi

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Country Flag of United States United States
State New York
Sector Banks
Offices -
Employees 252,000
Website www.citigroup.com

Brand value $24,518m
Brand rating AA+
Market cap $146,634m
Value / market cap 16.7%
User rating

League tables

Citi appears in the following brand league tables:

Rank 4 in the Banking 500 2014.
Rank 24 in the Global 500 2014.
Rank 14 in the The Brand Finance US 500 2014.
Rank 5 in the Banking 500 2013.
Rank 24 in the Global 500 2013.
Rank 29 in the Global 500 2012.
Rank 6 in the Banking 500 2012.
Rank 9 in the Banking 500 2011.
Rank 36 in the Global 500 2011.
Rank 9 in the Banking 500 2009.
Rank 56 in the Global 500 2009.
Rank 7 in the Banking 500 2009.
Rank 54 in the Global 500 2009.
Rank 2 in the Banking 500 2008.
Rank 10 in the Global 500 2008.
Rank 1 in the Banking 100 2007.
Rank 3 in the Global 250 2007.

2014 brand performance*

Brand value $24,518m
Brand rating AA+
Market cap $146,634m
Value / market cap 16.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $21,677m
Brand rating AA+
Market cap $112,395m
Value / market cap 19.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,639m
Brand rating AA+
Market cap $63,132m
Value / market cap 29.5%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $17,133m
Brand rating AA
Market cap $105,323m
Value / market cap 16.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 11 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.