Cisco
Country
United States
Sector
Telecommunications
Offices
-
Employees
-
Brand value
$15,468m
Brand rating
AAA-
Enterprise value
$59,060m
Value / market cap
26.2%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Cisco appears in the following brand league tables:
Rank 58 in the
Global 500 2013.
Rank 8 in the
Telecoms 500 2013.
Rank 66 in the
Global 500 2012.
Rank 8 in the
Top 500 Telecom Brands 2012.
Rank 8 in the
Telecoms 500 2012.
Rank 7 in the
Top 500 Telecom Brands 2011.
Rank 72 in the
Global 500 2011.
Rank 59 in the
Global 500 2010.
Rank 8 in the
Top 500 Telecom Brands 2010.
Rank 42 in the
Global 500 2009.
Rank 30 in the
Global 500 2008.
Rank 28 in the
Global 250 2007.
2013 brand performance*
Brand value
$15,468m
Brand rating
AAA-
Enterprise value
$59,060m
Value / ent. value
26.2%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$12,865m
Brand rating
AAA-
Enterprise value
$59,435m
Value / ent. value
21.6%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$11,667m
Brand rating
AA-
Enterprise value
$90,446m
Value / ent. value
12.9%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$11,480m
Brand rating
AA+
Enterprise value
$110,003m
Value / ent. value
10.4%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 1 votes.
Company history
Cisco Systems was founded in 1984 by Len Bosack and Sandy Lerner – a married couple who worked as IT staff at Stanford University. Initially, Cisco was strictly a router and switch vendor. Whilst it wasn’t the first company to develop and sell a router, it was one of the first to sell commercially successful routers supporting multiple network protocols. Over time, Cisco has branched from making gear for data networks, and now provides all kinds of equipment for voice communications and video systems. For example, its latest commercials advertise its new product "
Geography and products
Cisco currently employs over 70,700 across America, Canada, Japan, Europe, as well throughout many Emerging markets, and Asia Pacific. It's headquarters are situated in San Jose, California.
Advertising
Key people
John Chambers - Chairman and CEO
Mr Chambers has been CEO of Cisco Systems since 1995, and was named chairman of the board in 2006. Before joining Cisco, Chambers worked at Wang Laboratories (1982-1990), and IBM (1976-1982).
