China Unicom

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Country Flag of China China
Sector Telecommunications
Offices -
Employees 218,450
Website www.chinaunicom.com.cn

Brand value $15,851m
Brand rating AA+
Enterprise value $53,261m
Value / market cap 29.8%
User rating

League tables

China Unicom appears in the following brand league tables:

Rank 8 in the Telecom Operators 500 2014.
Rank 7 in the China 100 2014.
Rank 66 in the Global 500 2014.
Rank 101 in the Global 500 2013.
Rank 16 in the Telecoms 500 2013.
Rank 9 in the China 100 2013.
Rank 118 in the Global 500 2012.
Rank 16 in the Telecoms 500 2012.
Rank 9 in the China 100 2012.
Rank 10 in the China 100 2011.
Rank 17 in the Telecoms 500 2011.
Rank 154 in the Global 500 2011.
Rank 19 in the Telecoms 500 2010.
Rank 10 in the China 100 2010.
Rank 104 in the Global 500 2009.
Rank 188 in the Global 500 2009.
Rank 258 in the Global 500 2008.
Rank 204 in the Global 250 2007.

2014 brand performance*

Brand value $15,851m
Brand rating AA+
Enterprise value $53,261m
Value / ent. value 29.8%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $9,507m
Brand rating A+
Enterprise value $50,051m
Value / ent. value 19.0%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $7,944m
Brand rating A+
Enterprise value $56,563m
Value / ent. value 14.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $6,315m
Brand rating A+
Enterprise value $44,435m
Value / ent. value 14.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment