China Mobile

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Country Flag of China China
Sector Telecommunications
Offices -
Employees 188,000
Website www.chinamobileltd.com

Brand value $31,845m
Brand rating AA+
Enterprise value $134,515m
Value / market cap 23.7%
User rating

League tables

China Mobile appears in the following brand league tables:

Rank 13 in the Global 500 2014.
Rank 3 in the Telecom Operators 500 2014.
Rank 1 in the China 100 2014.
Rank 20 in the Global 500 2013.
Rank 6 in the Telecoms 500 2013.
Rank 1 in the China 100 2013.
Rank 34 in the Global 500 2012.
Rank 6 in the Telecoms 500 2012.
Rank 1 in the China 100 2012.
Rank 25 in the Global 500 2011.
Rank 1 in the China 100 2011.
Rank 4 in the Telecoms 500 2011.
Rank 4 in the Telecoms 500 2010.
Rank 1 in the China 100 2010.
Rank 11 in the Global 500 2009.
Rank 16 in the Global 500 2009.
Rank 44 in the Global 500 2008.
Rank 52 in the Global 250 2007.

2014 brand performance*

Brand value $31,845m
Brand rating AA+
Enterprise value $134,515m
Value / ent. value 23.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $23,296m
Brand rating AA
Enterprise value $161,067m
Value / ent. value 14.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $17,919m
Brand rating AA
Enterprise value $148,323m
Value / ent. value 12.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $19,317m
Brand rating AA
Enterprise value $170,543m
Value / ent. value 11.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment