China Construction Bank
Brand value
$15,464m
Brand rating
AA
Market cap
$174,952m
Value / market cap
8.8%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
China Construction Bank is a well established brand within China and one of the big four Chinese banks. This year the CCB brand moved ahead of its competitor ICBC, to become China’s most valuable banking brand. Despite this impressive status the brand actually fell in value over the last year but this fall in brand value is not directly attributable to the brand’s performance but rather the performance of the financial sector as a whole.
As the brand continues to promote itself outside of China its global footprint is expected to grow and the brand will be in a position to benefit when financial markets recover.
League tables
China Construction Bank appears in the following brand league tables:
Rank 48 in the
Global 500 2012.
Rank 10 in the
Banking 500 2012.
Rank 37 in the
Global 500 2011.
Rank 10 in the
Banking 500 2011.
Rank 37 in the
Global 500 2011.
Rank 3 in the
China 100 2011.
Rank 13 in the
Banking 500 2010.
Rank 56 in the
Global 500 2010.
Rank 3 in the
China 100 2010.
Rank 9 in the
Banking 500 2009.
Rank 62 in the
Global 500 2009.
Rank 18 in the
Banking 500 2008.
Rank 101 in the
Global 500 2008.
2012 brand performance*
Brand value
$15,464m
Brand rating
AA
Market cap
$174,952m
Value / market cap
8.8%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$17,092m
Brand rating
AA
Market cap
$205,563m
Value / market cap
8.3%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$15,501m
Brand rating
AA
Market cap
$194,302m
Value / market cap
8.0%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$9,024m
Brand rating
AA
Market cap
$127,442m
Value / market cap
7.1%
* Figures taken on 31st December 2008.
Mission statement
Provide better service for our customers, create higher value for our shareholders, build up broader career paths for our associates and assume full responsibilities as a corporate citizen.
Company history
CCB was founded on October 1, 1954 under the name of "People's Construction Bank of China", and later changed to "China Construction Bank" in 1996. China Construction Bank Corporation was formed as a joint-stock commercial bank in September 2004 as a result of a separation procedure undertaken by their predecessor, China Construction Bank, under the PRC Company Law. Following the China Banking Regulatory Committee's approval the bank (Jianyin) became a separate legal entity, owned by the Chinese government holding company. In 2006, CCB acquired Bank of America (Asia), which started in 1912 in Hong Kong as Bank of Canton, and which has a subsidiary in Macao. BoA had already acquired a 9% stake in CCB in 2005. In late 2007, it made China's second-largest initial public offering of 57.12 billion Renminbi yuan (7.6 billion US dollars) on the Shanghai Stock Exchange. In 2008, CCB submitted an application to the Federal Reserve Board to establish a branch in New York City.New York State approval has already been given, and a formal license is expected to be granted in 2009.
Brand history
CCB operates in China, where all four of the main commercial banks are state-owned. Until 2001, when China joined the World Trade Organisation, the level of competition in Chinese banking was limited. However since then, the opening up of the market has led to increased commercialisation in the Chinese banking industry. The responsibility for government-directed spending functions passed on to policy banks in 1994, but non-performing loans still account for 5% of assets among China's big four banks (this figure is closer to 1% among western banks), and that is after a "clear-out" of bad debts prior to the IPOs of CCB and ICBC. The brand has satelite offices in Hong Kong, Singapore, Frankfurt, Johannesburg, Tokyo and Seoul, as well as representative offices in New York, London and Sydney, but nearly all of its business remains in China. This makes it surprising that the bank's logo is clearly derived from western characters, and looks like two overlapping C's, surely reperesntative of "China" and "Construction".
