Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

The retail banking brand of JPMorgan Chase had a relatively respectable year in 2011. The historic banking organisation overtook the ailing Bank of America to become the USA’s largest bank in terms of assets, branch numbers and deposits. In a period where anti-banking sentiment is at an all time high this is surprising and good news for the historic brand.

Despite the vilification of JPMorgan Chase’s brand by the Occupy movement as one of the primary protagonists of corporate greed it has taken a comparatively small knock this year. The company has ploughed through 2011, regularly beating analysts’ expectations, downplaying its exposure to the volatile environment on the other side of the Atlantic and generally earning its title as the USA’s biggest bank. 

League tables

Chase appears in the following brand league tables:

Rank 28 in the Global 500 2012.
Rank 5 in the Banking 500 2012.
Rank 26 in the Global 500 2011.
Rank 5 in the Banking 500 2011.
Rank 26 in the Global 500 2011.
Rank 8 in the Banking 500 2010.
Rank 41 in the Global 500 2010.
Rank 10 in the Banking 500 2009.
Rank 64 in the Global 500 2009.
Rank 6 in the Banking 500 2008.
Rank 39 in the Global 500 2008.
Rank 10 in the Banking 100 2007.
Rank 49 in the Global 250 2007.
Rank 10 in the Banking 500 2007.