Chase
Country
United States
Sector
Banks
Offices
-
Employees
-
Brand value
$23,408m
Brand rating
AAA-
Market cap
$94,015m
Value / market cap
24.9%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Chase appears in the following brand league tables:
Rank 2 in the
Banking 500 2013.
Rank 19 in the
Global 500 2013.
Rank 5 in the
Banking 500 2012.
Rank 28 in the
Global 500 2012.
Rank 5 in the
Banking 500 2011.
Rank 26 in the
Global 500 2011.
Rank 10 in the
Banking 500 2010.
Rank 41 in the
Global 500 2010.
Rank 10 in the
Banking 500 2009.
Rank 64 in the
Global 500 2009.
Rank 39 in the
Global 500 2008.
Rank 6 in the
Banking 500 2008.
Rank 49 in the
Global 250 2007.
Rank 10 in the
Banking 500 2007.
Rank 10 in the
Banking 100 2007.
2013 brand performance*
Brand value
$23,408m
Brand rating
AAA-
Market cap
$94,015m
Value / market cap
24.9%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$18,964m
Brand rating
AA+
Market cap
$67,063m
Value / market cap
28.3%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$19,150m
Brand rating
AA-
Market cap
$90,088m
Value / market cap
21.3%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$13,400m
Brand rating
AA
Market cap
$69,900m
Value / market cap
19.2%
* Figures taken on 31st December 2009.
PR
Chase’s most recent advertising campaign seeks to push its new credit card rewards system, “Ultimate Rewards”. According to Reuters, “they are looking to add around 6 million customers to its Ultimate Rewards credit card program by the end of the year as part of a broader initiative to increase card usage with Chase.”
An Ultimate Rewards Card is a credit card that gives you points every time you use it. You can use these points to buy anything or you can convert the points for cash.
