Caterpillar

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Country Flag of United States United States
State Illinois
Sector Machinery-Constr&Minin
Offices -
Employees 121,506
Website www.cat.com

Brand value $7,726m
Brand rating AA
Enterprise value $61,581m
Value / market cap 12.5%
User rating

League tables

Caterpillar appears in the following brand league tables:

Rank 155 in the Global 500 2014.
Rank 61 in the The Brand Finance US 500 2014.
Rank 103 in the Global 500 2013.
Rank 111 in the Global 500 2012.
Rank 116 in the Global 500 2011.
Rank 119 in the Global 500 2009.
Rank 121 in the Global 500 2009.
Rank 123 in the Global 500 2008.
Rank 131 in the Global 250 2007.

2014 brand performance*

Brand value $7,726m
Brand rating AA
Enterprise value $61,581m
Value / ent. value 12.5%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $9,301m
Brand rating AA-
Enterprise value $88,897m
Value / ent. value 10.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $8,253m
Brand rating AA+
Enterprise value $76,788m
Value / ent. value 10.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,911m
Brand rating AA+
Enterprise value $76,633m
Value / ent. value 10.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 7 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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