Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Carrefour has been operating for 40 years. It is the world’s second largest retailer with over 9,500 stores and 471,000 employees. The group currently operates in 32 countries and enjoys strong brand awareness across Europe, Latin American and Asia with 57% of group turnover coming from outside of the brand's home nation of France. It is this continued expansion into foreign markets that has driven the brand's growth in previous years.

In times when the world’s top branded companies are losing millions of dollars worth of brand value, Carrefour appears to be no exception. The brand lost $2,171 million worth of brand value in the eight months from January to September 2011, making them one of the biggest losers in the Brand Finance Global 500 September update. This dramatic fall in brand value is largely due to the fact that the global economic downturn has seen consumers drastically reducing the amount spent on groceries and other retail products. In addition, Carrefour is even more susceptible to the economic gloom as 43% of its revenues come from an underperforming French economy. Furthermore, underperforming investments in Hypermarkets in Spain and Greece have resulted in an operating income decline of 22%.

The brand wants their retail outlets to be known to sell just about anything, a place where customers can come for all their purchasing needs. To this end, Carrefour created four different types of retail outlets: Cash & Carry, Convenience, Supermarkets and Hypermarkets. In addition, Carrefour operates several sub brands such as Mini Preco, Dia and Ed. These brands were all hard discount stores offering low price goods and have been performing very well in recent times largely due to customers reducing their weekly grocery budget due to economic fears. Carrefour has recently opened a further 459 of these stores of which the current number in operation around the world totals 6,252. Carrefour has plans to continue the expansion of these brands due to high customer demand. These sub brands on their own enjoy huge awareness across the countries in which they operate such as Spain, Brazil, Turkey, Argentina and China to name but a few. The continued investment in these discount brands along with continued growth in the emerging markets of China, Brazil and Argentina could yet provide an opportunity for Carrefour to escape their financial and branding troubles. However, it is worth noting that Carrefour’s brand value and enterprise value will largely rise and fall in line with global markets.

Last changed October 12, 2011

League tables

Carrefour appears in the following brand league tables:

Rank 101 in the Global 500 2012.
Rank 13 in the Best Retail Brands 2012.
Rank 67 in the Global 500 2011.
Rank 67 in the Global 500 2011.
Rank 8 in the Best Retail Brands 2011.
Rank 79 in the Global 500 2010.
Rank 60 in the Global 500 2009.
Rank 50 in the Global 500 2008.
Rank 60 in the Global 250 2007.