The Budweiser logo has taken many forms in the past, but the signature-style font has generally remained the same.

Mission statement

Be the number one beer company in the world by enriching and entertaining an increasing global audience. To deliver a substantial amount of 15% return to our shareholders, we will add to life’s enjoyment through our products, services, and relationships. In addition our goal is to increase sales by 25% each year.

Company history

Anheuser-Busch Companies, Inc. was founded in 1852. The struggling Bavarian Brewery in St. Louis was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860. It was in 1876 that Budweiser was introduced by Eberhard’s son-in-law, Adolphus Busch, a successful German businessman. Having travelled to Bohemia (today’s Czech Republic), Adolphus and his friend Carl Conrad were inspired to develop a ‘Bohemian-style’ lager for American’s.

In 1880, Eberhard died, leaving Adolphus to take over as president of the brewery and by 1901 the company broke the 1 million barrels of beer sales mark for the first time.  When National prohibition law came about in 1920, rather than close down like half of the nation’s breweries, Anheuser-Busch stayed open and marketed more than 25 non-alcoholic products. The company’s biggest growth was seen after the war during the 1950’s and 1960’s with beer sales hitting 34 million barrels by 1957.

Brand history

The name Budweiser originates from the town ‘Budweis’  in Czech Republic. Bohemians would typically name beer after their town, with the added suffix ‘er’. The American Anheuser-Busch Budweiser is not to be confused with Budweiser Budvar, the original Czech beer. The shortened name ‘Bud’ is used throughout Europe for the American Budweiser, with the exception of United Kingdom, where both companies use the name Budweiser.

Anheuser-Busch brews several other beers under the Budweiser brand including Bud Light and Bud Ice.

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Geography and products

Anheuser-Busch operates 12 breweries throughout the USA

Hi-res logo

Logo

The Budweiser logo today has a signature-style font, with a crown emblem above which reinforces the slogan 'King of all beers'.

Strapline

Budweiser have had several memorable straplines, with their most recent advertising campaign using the slogan 'True Dedication', in order to emphasise its authenticity and quality.

Advertising