Mission statement

BNP Paribas has a section on its website which states its core values. It reads as follows:

“In all its core businesses, BNP Paribas is determined to be a benchmark banking group, focusing on customer satisfaction and actively pursuing the improvement of its earning capacity. Created as a collective project, conceived by a group of men and women at the service of their customers and shareholders, the “bank for a changing world” has adopted, from the very start, four corporate values that together encapsulate the essence of its action: Responsiveness, Creativity, Commitment, and Ambition. These core values all come together under the umbrella of the BNP Paribas signature and logo, the four stars “taking flight” emblem, a symbol of dynamism and progress.”

Company history

BNP Paribas has one of the largest international banking networks, It employs 201,100 staff across 84 countries, and has a very strong presence in Asia and USA. It is also the largest French bank by market capitalisation

The creation of the BNP Paribas group in 1999 resulted from Banque Nationale de Paris’ (BNPs) takeover of Paribas. It was rebranded BNP Paribas and since then has concerned itself with three core practices: Investment banking, retail banking, and asset management.

Advertising

Sponsorships

BNP Paribas’ main sponsorship deals are in tennis. They sponsor a whole host of tennis tournaments, at both professional and amateur level. Examples are the Davis Cup, the French Open, the ATP World Tour, as well as the BNP Paribas Open.