BMW

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Country Flag of Germany Germany
Sector Auto Manufacturers
Offices -
Employees 109,871
Website www.bmw.com

Brand value $28,962m
Brand rating AAA
Enterprise value $115,976m
Value / market cap 25.0%
User rating

League tables

BMW appears in the following brand league tables:

Rank 17 in the Global 500 2014.
Rank 2 in the Germany 50 2014.
Rank 2 in the Brand Finance Auto 100 2014.
Rank 21 in the Global 500 2013.
Rank 3 in the The BrandFinance® Auto 50 2013.
Rank 2 in the Germany 50 2013.
Rank 22 in the Global 500 2012.
Rank 1 in the Germany 30 2012.
Rank 23 in the Global 500 2011.
Rank 26 in the Global 500 2009.
Rank 26 in the Global 500 2009.
Rank 31 in the Global 500 2008.
Rank 25 in the Global 250 2007.

2014 brand performance*

Brand value $28,962m
Brand rating AAA
Enterprise value $115,976m
Value / ent. value 25.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $23,236m
Brand rating AAA
Enterprise value $104,516m
Value / ent. value 22.2%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $21,262m
Brand rating AAA-
Enterprise value $96,483m
Value / ent. value 22.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $20,157m
Brand rating AA+
Enterprise value $92,873m
Value / ent. value 21.7%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.