BlackBerry

Request Brand Report Compare brand

Country Flag of Canada Canada
Sector Computers
Offices -
Employees -

Brand value $2,042m
Brand rating AA-
Enterprise value $1,975m
Value / market cap 103.5%
User rating

Market cap

Market cap for BlackBerry over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

BlackBerry appears in the following brand league tables:

Rank 18 in the Canada 50 2013.
Rank 342 in the Global 500 2012.
Rank 10 in the Canada 50 2012.
Rank 36 in the Top 500 Telecom Brands 2011.
Rank 232 in the Global 500 2011.
Rank 206 in the Global 500 2010.
Rank 180 in the Global 500 2009.
Rank 211 in the Global 500 2008.

2013 brand performance*

Brand value $2,042m
Brand rating AA-
Enterprise value $1,975m
Value / ent. value 103.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,293m
Brand rating AA-
Enterprise value $9,239m
Value / ent. value 35.6%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,362m
Brand rating AAA-
Enterprise value $19,898m
Value / ent. value 21.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $4,122m
Brand rating AAA
Enterprise value $31,498m
Value / ent. value 13.1%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment