BlackBerry

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Country Flag of Canada Canada
Sector Technology
Offices -
Employees -
Website blackberry.com

Brand value $1,041m
Brand rating AA-
Enterprise value -
Value / market cap -
User rating

League tables

BlackBerry appears in the following brand league tables:

Rank 46 in the Canada 100 2014.
Rank 18 in the Canada 50 2013.
Rank 342 in the Global 500 2012.
Rank 10 in the Canada 50 2012.
Rank 36 in the Telecoms 500 2011.
Rank 232 in the Global 500 2011.
Rank 206 in the Global 500 2010.
Rank 180 in the Global 500 2009.
Rank 211 in the Global 500 2008.

2014 brand performance*

Brand value $1,041m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,042m
Brand rating AA-
Enterprise value $1,975m
Value / ent. value 103.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,293m
Brand rating AA-
Enterprise value $9,239m
Value / ent. value 35.6%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,362m
Brand rating AAA-
Enterprise value $19,898m
Value / ent. value 21.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.