Black & Decker

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Country Flag of United States United States
Sector Hand/Machine Tools
Offices -
Employees -

Brand value $3,271m
Brand rating AA
Enterprise value $15,356m
Value / market cap 21.3%
User rating

Market cap

Market cap for Black & Decker over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Black & Decker appears in the following brand league tables:

Rank 370 in the Global 500 2013.
Rank 404 in the Global 500 2012.
Rank 383 in the Global 500 2011.
Rank 464 in the Global 500 2009.
Rank 494 in the Global 500 2008.
Rank 224 in the Global 500 2007.
Rank 224 in the Global 250 2007.

2013 brand performance*

Brand value $3,271m
Brand rating AA
Enterprise value $15,356m
Value / ent. value 21.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,836m
Brand rating AA-
Enterprise value $11,405m
Value / ent. value 24.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,870m
Brand rating AA+
Enterprise value $11,860m
Value / ent. value 24.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment