Black & Decker

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Country Flag of United States United States
State Connecticut
Sector Hand/Machine Tools
Offices -
Employees 45,327
Website www.stanleyblackanddecker.com

Brand value $1,284m
Brand rating AA-
Enterprise value $5,721m
Value / market cap 22.4%
User rating

League tables

Black & Decker appears in the following brand league tables:

Rank 441 in the The Brand Finance US 500 2014.
Rank 372 in the Global 500 2013.
Rank 404 in the Global 500 2012.
Rank 383 in the Global 500 2011.
Rank 464 in the Global 500 2009.
Rank 464 in the Global 500 2009.
Rank 494 in the Global 500 2008.
Rank 224 in the Global 250 2007.

2014 brand performance*

Brand value $1,284m
Brand rating AA-
Enterprise value $5,721m
Value / ent. value 22.4%

* Figures taken on 31st December 2013.

2012 brand performance*

Brand value $2,836m
Brand rating AA-
Enterprise value $11,405m
Value / ent. value 24.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,870m
Brand rating AA+
Enterprise value $11,860m
Value / ent. value 24.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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