* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
BBVA appears in the following brand league tables:
Rank 24 in the
Banking 500 2013.
Rank 121 in the Global 500 2013.
Rank 27 in the Banking 500 2012.
Rank 134 in the Global 500 2012.
Rank 20 in the Banking 500 2011.
Rank 79 in the Global 500 2011.
Rank 18 in the Banking 500 2010.
Rank 68 in the Global 500 2010.
Rank 2 in the Spain 100 2010.
Rank 19 in the Banking 500 2009.
Rank 106 in the Global 500 2009.
Rank 92 in the Global 500 2008.
Rank 17 in the Banking 500 2008.
Rank 98 in the Global 250 2007.
Rank 19 in the Banking 500 2007.
Rank 19 in the Banking 100 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 2 votes.
The BBVA experience has two dimensions. The first of these is the vision, which establishes the group's long-term path and is the essence of its corporate identity. The second is a creative idea that synthesises this vision for stakeholders and lends it a real and effective presence.
BBVA’s creative idea is a single word: adelante.
The word refers to the brighter future that everyone desires and for which BBVA is working.
Starting with the personality of the brand, a new look & feel was put together. It consists of rules on colours, types of graphic images, fonts, etc, that are used in communications (whether internal or external) and a design for points of sale – the BBVA shops.
The latter is the key component for getting this message across to customers, ie, the design of the branches. BBVA has changed the design of its branches based on the new retail banking model and aligned it with the look & feel and with the values of the BBVA experience.
The different components of communication, such as advertising or this web site, were developed from the vision, the look & feel and the creative idea.