Performance of the brand

The last member of our ‘big four’ Bayern Munich are themost successful German side, streaks ahead of the domesticcompetition. They comfortably sell out their 69,000 seater Allianz Arena stadium. Bayern Munich clearly has a strong domestic brand  which accounts for their huge commercial revenues. The clubs has cemented long term sophisticatedpartnerships and uniquely some partners e.g. Adidas/Audi,actually have equity stakes in the club. We expect to seemore brands investing directly into clubs, taking an active rolein providing not only financial input but commercial guidance.In 2010 Bayern Munich posted profitable accounts for the18th year in row in stark contrast to many of its European rivals that are struggling to rein in heavy losses. As the financial fair play rules begin to bite, the values engrained in Bayern Munich’s financial operations will see it start ahead of competitors. Overseas still provides a growth opportunity for Bayern Munich. However, as the clubs sees itself as a “national” team, it could benefit more from satisfying the local audience than chasing new global followers.

League tables

Bayern Munich appears in the following brand league tables:

Rank 2 in the The Brand Finance® Football 50 2012.
Rank 4 in the The Brand Finance® Football 50 2011.
Rank 4 in the Top 25 Football Club Brands 2011.
Rank 4 in the Top 25 Football Club Brands 2010.
Rank 4 in the Top 25 Football Club Brands 2009.