Bayer
Brand value
$3,401m
Brand rating
AA+
Enterprise value
$61,620m
Value / market cap
5.5%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Bayer appears in the following brand league tables:
Rank 23 in the
Germany 30 2012.
Rank 323 in the
Global 500 2012.
Rank 380 in the
Global 500 2011.
Rank 24 in the
Germany 30 2011.
Rank 380 in the
Global 500 2011.
Rank 85 in the
Global 500 2009.
2012 brand performance*
Brand value
$3,401m
Brand rating
AA+
Enterprise value
$61,620m
Value / ent. value
5.5%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$2,912m
Brand rating
AA-
Enterprise value
$75,755m
Value / ent. value
3.8%
* Figures taken on 31st December 2010.
2009 brand performance*
Brand value
$7,014m
Brand rating
AA-
Enterprise value
$61,559m
Value / ent. value
11.4%
* Figures taken on 31st December 2008.
Brandirectory user rating*
* Average values from a total of 2 votes.

