Bank of China
Brand value
$12,857m
Brand rating
AA-
Market cap
$120,074m
Value / market cap
10.7%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
A state owned bank and the second of China’s big four banks to appear in the BrandFinance® Banking 500 this bank is the oldest in China tracing its origins back to 1912.
The Bank of China building in Hong Kong is one of the city’s most iconic buildings and an example of the large levels of brand awareness within China. However outside of China the brand has relatively low awareness especially amongst consumers. The bank has branches in various overseas locations, such as New York, yet these branches are only affiliates if one deposits money with Bank of China in China, one cannot access their money overseas. This low international brand awareness is the reason why the brand value accounts for only 11% of Market Cap. This is considered very low when, compared to its competitor brands in the top 20.
League tables
Bank of China appears in the following brand league tables:
Rank 15 in the
Banking 500 2012.
Rank 67 in the
Global 500 2012.
Rank 17 in the
Banking 500 2011.
Rank 59 in the
Global 500 2011.
Rank 4 in the
China 100 2011.
Rank 59 in the
Global 500 2011.
Rank 19 in the
Banking 500 2010.
Rank 78 in the
Global 500 2010.
Rank 4 in the
China 100 2010.
Rank 84 in the
Global 500 2009.
Rank 16 in the
Banking 500 2009.
Rank 23 in the
Banking 500 2008.
Rank 121 in the
Global 500 2008.
2012 brand performance*
Brand value
$12,857m
Brand rating
AA-
Market cap
$120,074m
Value / market cap
10.7%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$13,257m
Brand rating
AA+
Market cap
$131,499m
Value / market cap
10.1%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$12,718m
Brand rating
AA
Market cap
$133,386m
Value / market cap
9.5%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$7,053m
Brand rating
AAA-
Market cap
$107,671m
Value / market cap
6.6%
* Figures taken on 31st December 2008.

