Strapline

Bank of America’s newer advertisements focus on simplicity. They were based on research that concluded that during times of financial turmoil, people seek clarity and straightforward advice on how their bank can help them save money. They hope that this image of themselves can help rebuild some of the trust lost during the financial crisis. This simplicity is of critical importance to relatively new products such as “mobile banking” which have only just started to gain mainstream consumer interest, people need to be able to trust mobile banking, and understand its relevance to their lives before they start using it on a regular basis.

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Key people

Charles O. Holliday, Jr., Chairman, Board of Directors, Bank of America Corporation

Charles O. Holliday, Jr. is chairman of the board of directors of Bank of America. He has served as a director since September 2009. He is the former chairman of the board of directors of E.I. du Pont de Nemours and Co., a position he had held for approximately 10 years. He served as chief executive officer of DuPont from 1998 until 2008. He joined DuPont in 1970 as an engineer and held various positions throughout his tenure. 

Since 2007, Holliday has served as a member of the board of directors of Deere & Co. and as a member of the board's audit and corporate governance committees. He is chairman emeritus of Catalyst, a leading nonprofit organization dedicated to expanding opportunities for women and business, and chairman emeritus of the board of the U.S. Council on Competitiveness, a nonpartisan, nongovernmental organization working to ensure U.S. prosperity. 

Holliday is a founding member of the International Business Council and a member of the National Academy of Engineering. He also previously served as chairman of the following organizations: the Business Roundtable's Task Force for Environment, Technology and Economy, the World Business Council for Sustainable Development, The Business Council, and the Society of Chemical Industry - American Section. 

He received a bachelor's degree in industrial engineering from the University of Tennessee and received honorary doctorates from Polytechnic University in Brooklyn, New York and from Washington College in Chestertown, Maryland.

Brian Moynihan, President and Chief Executive Officer, Bank of America Corporation 

Brian T. Moynihan is the president and chief executive officer of Bank of America. Moynihan was elected to his role by the board of directors on December 16, 2009, and took office on January 1, 2010. Moynihan also is a member of the Bank of America board of directors. 

Moynihan leads one of the world's largest financial institutions. Bank of America serves consumers, businesses of all sizes and institutional investors with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business customers with approximately 5,900 retail banking offices, approximately 18,000 ATMs, award-winning online banking with 29 million active users and mobile banking. 

Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves corporate, institutional and individual clients through operations in more than 40 countries. 

Charles H. Noski, Chief Financial Officer, Bank of America Corporation

Charles H. Noski joined Bank of America as executive vice president and chief financial officer in May 2010, with responsibility for all finance functions as well as Corporate Treasury, Global Corporate Strategy Planning and Development, Investor Relations, Corporate Investments and Global Principal Investments. He is a member of the executive management team.

Throughout his career he has served in a number of important management roles for Fortune 500 companies. Most recently, Noski served as corporate vice president and chief financial officer of Northrop Grumman Corporation, and was a director from 2002 to 2005. Prior to joining Northrop Grumman, Noski was a senior advisor to The Blackstone Group.

From 1999 to 2002, Noski served as senior executive vice president and chief financial officer of AT&T Corporation and was named vice chairman of AT&T's board of directors in February 2002. He retired from AT&T upon the completion of its restructuring in November 2002.

Prior to joining AT&T, Noski was president, chief operating officer, and a director of Hughes Electronics Corporation, a publicly-traded subsidiary of General Motors Corporation in the satellite and wireless communications business. He has also served as executive vice president and chief financial officer of United Technologies Corporation.

He is a member of the American Institute of Certified Public Accountants and Financial Executives International, and is a past member of the Financial Accounting Standards Advisory Council of the FASB and the Standing Advisory Group of the Public Company Accounting Oversight Board.

Prior to joining Bank of America, Noski served on the boards of directors of Air Products & Chemicals, Inc., Automatic Data Processing, Inc., and Morgan Stanley. He is currently a director of Microsoft Corporation.