Bank of America

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Country Flag of United States United States
State North Carolina
Sector Banks
Offices -
Employees 247,943
Website www.bankofamerica.com

Brand value $26,683m
Brand rating AA+
Market cap $139,398m
Value / market cap 19.1%
User rating

League tables

Bank of America appears in the following brand league tables:

Rank 3 in the Banking 500 2014.
Rank 21 in the Global 500 2014.
Rank 12 in the The Brand Finance US 500 2014.
Rank 4 in the Banking 500 2013.
Rank 23 in the Global 500 2013.
Rank 3 in the Banking 500 2012.
Rank 17 in the Global 500 2012.
Rank 1 in the Banking 500 2011.
Rank 6 in the Global 500 2011.
Rank 11 in the Global 500 2009.
Rank 2 in the Banking 500 2009.
Rank 12 in the Global 500 2009.
Rank 2 in the Banking 500 2009.
Rank 15 in the Global 500 2008.
Rank 3 in the Banking 500 2008.
Rank 8 in the Global 250 2007.
Rank 3 in the Banking 100 2007.

2014 brand performance*

Brand value $26,683m
Brand rating AA+
Market cap $139,398m
Value / market cap 19.1%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $22,397m
Brand rating AA+
Market cap $105,161m
Value / market cap 21.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $19,537m
Brand rating AA+
Market cap $42,948m
Value / market cap 45.5%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $30,619m
Brand rating AAA-
Market cap $120,195m
Value / market cap 25.5%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 11 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.