Banco do Brasil
Brand value
$7,264m
Brand rating
AA
Market cap
$34,328m
Value / market cap
21.2%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
Banco do Brasil, commonly known as BB, is Brazil’s oldest active bank. It is government controlled and holds a strong position in the Brazilian retail and commercial banking sectors. Like many other large emerging market banks the company was relatively unaffected by the global financial crisis and has remained buoyant in the aftermath.
Furthermore, like many emerging large market corporations, the bank has observed major improvements in its brand value over the past few years, climbing 115 places in the BrandFinance® Global 500 2010 to 118th and a further 23 places in 2011 to 95th. In the most recent update of the Global 100 2011, which accounted for major changes to the global economy throughout the year, the company gained an additional three places and is now 92nd with a brand value of $9.3 billion.
The impressive improvements for BB’s brand can be attributed to the massive increases in the size of its markets and the expansion of its businesses both domestically and internationally. Over the past two decades the company has embarked on a mission to consolidate and propagate its brand which at one point had a differing appearance from branch to branch. The bank has gone to great efforts to unify and improve its brand by establishing a cohesive visual identity through the use of the same logos, colour schemes, layouts, furnishings, business cards and stationery.
Furthermore, BB’s relative recent stability as well as the stability of the Brazilian economy has enabled the company to begin establishing its brand abroad. The bank has opened offices in North America, Europe, the Middle-East and Asia and has made significant acquisitions in South America. In addition, the bank is considering expansion on the African continent.
League tables
Banco do Brasil appears in the following brand league tables:
Rank 26 in the
Banking 500 2012.
Rank 132 in the
Global 500 2012.
Rank 22 in the
Banking 500 2011.
Rank 95 in the
Global 500 2011.
Rank 95 in the
Global 500 2011.
Rank 26 in the
Banking 500 2010.
Rank 118 in the
Global 500 2010.
Rank 36 in the
Banking 500 2009.
Rank 233 in the
Global 500 2009.
Rank 45 in the
Banking 500 2008.
Rank 224 in the
Global 500 2008.
Rank 52 in the
Banking 500 2007.
Rank 52 in the
Banking 100 2007.
2012 brand performance*
Brand value
$7,264m
Brand rating
AA
Market cap
$34,328m
Value / market cap
21.2%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$9,526m
Brand rating
AA+
Market cap
$49,565m
Value / market cap
19.2%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$6,662m
Brand rating
AA+
Market cap
$43,135m
Value / market cap
15.4%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$2,864m
Brand rating
BBB
Market cap
$15,803m
Value / market cap
18.1%
* Figures taken on 31st December 2008.
Advertising
Key people
From Reuters:
Mr. Nelson Henrique Barbosa Filho has served as Chairman of the Board of Directors of Banco do Brasil since September 14, 2009. He holds a degree in Economics.
Mr. Aldemir Bendine has served as Chief Executive Officer, Vice Chairman of the Board of Directors and Member of the Executive Board of Banco do Brasil since 2010. He has held the position of CEO at the Company since April 23, 2009, and Member of the Executive Board since December 14, 2006. He served as Vice President of Credit and Debt Cards and New Business on Retail Services unitl April 23, 2009. He was also Vice President of Retail and Distribution, Board of Officers' Executive Secretary and Executive Manager of the Directory of Retail and branch manager. He has also been Executive Director of Federacao de Bancos Brasileiros - Febraban, Director Chief Executive Officer of Brazilian Association of Business Cards and Services (ABECS), Chariman of the Board of Directors of Visa Vale - CBSS, Chief Executive Offier of BB Administradora de Cartoes and BB Administradora de Consorcios. He holds a bachelor degree in Business Management from Faculdade de Ciencias Contabeis de Itapetininga (FCCI), a Master of Business Administration in Finances from Pontificia Universidade Catolica do Rio de Janeiro and a General Training for Top Executives.
