Baidu

Request Brand Report Compare brand

Country Flag of China China
Sector Internet
Offices -
Employees -

Brand value $3,245m
Brand rating AA-
Enterprise value $34,367m
Value / market cap 9.4%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Baidu over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Baidu appears in the following brand league tables:

Rank 372 in the Global 500 2013.
Rank 487 in the Global 500 2012.
Rank 49 in the China 100 2011.
Rank 53 in the China 100 2010.

2013 brand performance*

Brand value $3,245m
Brand rating AA-
Enterprise value $34,367m
Value / ent. value 9.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,427m
Brand rating AA-
Enterprise value $48,728m
Value / ent. value 5.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $919m
Brand rating AA
Enterprise value $34,611m
Value / ent. value 2.7%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $865m
Brand rating AAA-
Enterprise value $24,968m
Value / ent. value 3.5%

* Figures taken on 31st December 2009.