Baidu

Request Brand Report Compare brand

Country Flag of China China
Sector Technology
Offices -
Employees 20,877
Website www.baidu.com

Brand value $13,284m
Brand rating AA+
Enterprise value $72,057m
Value / market cap 18.4%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Baidu appears in the following brand league tables:

Rank 84 in the Global 500 2015.
Rank 13 in the Tech 100 2015.
Rank 261 in the Global 500 2014.
Rank 19 in the China 100 2014.
Rank 374 in the Global 500 2013.
Rank 20 in the China 100 2013.
Rank 487 in the Global 500 2012.
Rank 26 in the China 100 2012.
Rank 49 in the China 100 2011.
Rank 53 in the China 100 2010.

2015 brand performance*

Brand value $13,284m
Brand rating AA+
Enterprise value $72,057m
Value / ent. value 18.4%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $5,092m
Brand rating AA-
Enterprise value $43,674m
Value / ent. value 11.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,245m
Brand rating AA-
Enterprise value $34,367m
Value / ent. value 9.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,427m
Brand rating AA-
Enterprise value $48,728m
Value / ent. value 5.0%

* Figures taken on 31st December 2011.

 

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