Baidu

Request Brand Report Compare brand

Country Flag of China China
Sector Internet
Offices -
Employees -

Brand value $2,427m
Brand rating AA-
Enterprise value $48,728m
Value / market cap 5.0%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Baidu over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Baidu appears in the following brand league tables:

Rank 487 in the Global 500 2012.
Rank 49 in the China 100 2011.
Rank 52 in the China 100 2010.

2012 brand performance*

Brand value $2,427m
Brand rating AA-
Enterprise value $48,728m
Value / ent. value 5.0%

* Figures taken on 31st December 2011.

2010 brand performance*

Brand value $865m
Brand rating AAA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2009.