Axe/Lynx

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Country Flag of United Kingdom United Kingdom
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $1,447m
Brand rating AA
Enterprise value $2,588m
Value / market cap 55.9%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Axe/Lynx appears in the following brand league tables:

Rank 24 in the Top 50 Cosmetics Brands 2012.
Rank 16 in the Netherlands 50 2012.
Rank 24 in the Top 50 Cosmetics Brands 2011.
Rank 18 in the Netherlands 50 2011.

2012 brand performance*

Brand value $1,447m
Brand rating AA
Enterprise value $2,588m
Value / ent. value 55.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $1,395m
Brand rating A+
Enterprise value $2,200m
Value / ent. value 63.4%

* Figures taken on 31st December 2010.