Avon

Request Brand Report Compare brand

Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $5,169m
Brand rating AA-
Enterprise value $8,186m
Value / market cap 63.1%
User rating

Market cap

Market cap for Avon over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Avon appears in the following brand league tables:

Rank 216 in the Global 500 2013.
Rank 6 in the Top 50 Cosmetics Brands 2013.
Rank 119 in the Global 500 2012.
Rank 2 in the Top 50 Cosmetics Brands 2012.
Rank 2 in the Top 50 Cosmetics Brands 2011.
Rank 86 in the Global 500 2011.
Rank 72 in the Global 500 2010.
Rank 87 in the Global 500 2009.
Rank 56 in the Global 500 2008.
Rank 69 in the Global 250 2007.

2013 brand performance*

Brand value $5,169m
Brand rating AA-
Enterprise value $8,186m
Value / ent. value 63.1%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $7,901m
Brand rating AA+
Enterprise value $11,656m
Value / ent. value 67.8%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $10,171m
Brand rating AA+
Enterprise value $15,842m
Value / ent. value 64.2%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $9,917m
Brand rating AA-
Enterprise value $16,134m
Value / ent. value 61.5%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 7 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment