* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Audi appears in the following brand league tables:
Rank 18 in the
Germany 50 2013.
Rank 204 in the Global 500 2013.
Rank 14 in the The BrandFinance® Auto 50 2013.
Rank 14 in the The BrandFinance® Auto 50 2012.
Rank 222 in the Global 500 2012.
Rank 17 in the Germany 30 2012.
Rank 279 in the Global 500 2011.
Rank 22 in the Germany 30 2011.
Rank 257 in the Global 500 2010.
Rank 99 in the Global 500 2009.
Rank 179 in the Global 500 2008.
Rank 175 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 14 votes.
Audi was founded by August Horch in Zwickau, Germany on July 16 in 1909. Named after its founder, the company was first called “August Horch Automobilwerke GmbH”, which, however, could not be maintained due to legal restrictions when it came to using “Horch” as a trade name. Yet, the son of Horch’s close friend Franz Fikentscher came up with the later name “Audi”, which he derived from the Latin term for “to hear” – “audi”. In German, the actual expression for “hören” (=”to hear”) is often pronounced as “horch”, just like the family name of August Horch. Thus, “audi” could also be related to the family’s name and became the new name for the automobile manufacturer. In 1932, Audi Automobilwerke GmbH merged with three other car manufacturers (DKW, Horch, and Wanderer) and became the “Auto Union”, operating under the famous logo with four overlapping rings, each representing one of the individual companies. After World War II, however, Auto Union AG was resolved and renamed “VEB Automobilwerk Zwickau”, later on producing the famous “Trabant”. In 1958, Daimler-Benz took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, resulting in Daimler’s disposal of Auto Union in the early 1960s. Yet, between 1964 and 1966, all plants were taken over by the VW AG, which decided to reuse both the brand name Audi, as well as the ancient logo of the Auto Union. In 1985, Audi became Audi AG and is now an international car manufacturer headquartered in Ingolstadt Germany.
Audi - Vorsprung durch Technik