au

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Telecommunications
Offices -
Employees -

Brand value $5,072m
Brand rating AA-
Enterprise value $35,643m
Value / market cap 14.2%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for au over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

au appears in the following brand league tables:

Rank 197 in the Global 500 2012.
Rank 31 in the Top 500 Telecom Brands 2012.
Rank 26 in the Top 500 Telecom Brands 2011.
Rank 222 in the Global 500 2011.
Rank 222 in the Global 500 2011.

2012 brand performance*

Brand value $5,072m
Brand rating AA-
Enterprise value $35,643m
Value / ent. value 14.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,479m
Brand rating A+
Enterprise value $27,613m
Value / ent. value 16.2%

* Figures taken on 31st December 2010.