au

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Telecommunications
Offices -
Employees -

Brand value $10,506m
Brand rating AA
Enterprise value $52,788m
Value / market cap 19.9%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

au appears in the following brand league tables:

Rank 113 in the Global 500 2014.
Rank 14 in the Telecom Operators 500 2014.
Rank 167 in the Global 500 2013.
Rank 26 in the Telecoms 500 2013.
Rank 14 in the Japan 50 2013.
Rank 197 in the Global 500 2012.
Rank 31 in the Telecoms 500 2012.
Rank 221 in the Global 500 2011.
Rank 26 in the Telecoms 500 2011.

2014 brand performance*

Brand value $10,506m
Brand rating AA
Enterprise value $52,788m
Value / ent. value 19.9%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $6,394m
Brand rating AA-
Enterprise value $36,552m
Value / ent. value 17.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $5,072m
Brand rating AA-
Enterprise value $35,643m
Value / ent. value 14.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,479m
Brand rating A+
Enterprise value $27,613m
Value / ent. value 16.2%

* Figures taken on 31st December 2010.