Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

AT&T purchase of T Mobile is expected to go through by the end of the year. AT&T as a result of the deal will become the largest telecoms company in the US. The deal is still subject to review and has been strongly opposed by Sprint, a competitor of AT&T, on the basis that the takeover would be bad for fair competition and bad for the American consumer. Verizon, AT&T’s main competitor in the US are also believed to be against any takeover deal but have yet to show their hand.

Regardless of any deal involving T Mobile, AT&T appears to be doing very well on its own. Companies all over the world have struggled in recent years however AT&T appears to be coming out of the economic down turn stronger than when it entered. If/when the takeover of T Mobile goes through AT&T will become the biggest US telecoms company. The company looks to be going from strength to strength.

In addition, its Advertising solutions segment publishes yellow and white pages directories; and sells directory advertising and Internet-based advertising and local search. The company was formerly known as SBC Communications Inc. and changed its name to AT&T Inc. in November 2005 as a result of merger with AT&T Corp. AT&T Inc. was founded in 1983 and is based in Dallas, Texas.

AT&T’s brand value rose by $2,299 million to $28,884 million and retained its brand rating of AA+.

Last changed September 2, 2011

League tables

AT&T appears in the following brand league tables:

Rank 2 in the Top 500 Telecom Brands 2012.
Rank 11 in the Global 500 2012.
Rank 10 in the Global 500 2011.
Rank 2 in the Top 500 Telecom Brands 2011.
Rank 10 in the Global 500 2011.
Rank 11 in the Global 500 2010.
Rank 2 in the Mobile Telecom 100 2010.
Rank 2 in the Top 500 Telecom Brands 2010.
Rank 14 in the Global 500 2009.
Rank 19 in the Global 500 2008.
Rank 64 in the Global 250 2007.