Performance of the brand

The 2010-2011 season was one to forget for Arsenal, as the Gunners endured another trophy free campaign. The departure of their captain Cesc Fabregas and star Frenchman Sami Nasri  over the summer means that the 2011-12 looks set to be another tough season. 

The size of recent commercial agreements signed by Europe’s biggest football clubs highlights the under-par principle commercial deal that Arsenal is contracted into with Emirates. The £100m deal struck with Arsenal in 2004 was a record for English football at the time, however the 15 year “partnership” highlights the risk of agreeing long term deals in such a volatile environment. The Arsenal – Emirates example shows that clubs need to ensure they have carefully researched and modelled potential deals to reach the best price, or be left regretting their partnerships later down the track.

League tables

Arsenal appears in the following brand league tables:

Rank 6 in the The Brand Finance® Football 50 2012.
Rank 6 in the Top 25 Football Club Brands 2011.
Rank 6 in the The Brand Finance® Football 50 2011.
Rank 5 in the Top 25 Football Club Brands 2010.
Rank 5 in the Top 25 Football Club Brands 2009.