Apple

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Country Flag of United States United States
State California
Sector Technology
Offices -
Employees 80,300
Website www.apple.com

Brand value $104,680m
Brand rating AAA
Enterprise value $356,091m
Value / market cap 29.4%
User rating

League tables

Apple appears in the following brand league tables:

Rank 1 in the The Brand Finance US 500 2014.
Rank 1 in the Global 500 2014.
Rank 1 in the Global 500 2013.
Rank 1 in the Global 500 2012.
Rank 8 in the Global 500 2011.
Rank 27 in the Global 500 2009.
Rank 27 in the Global 500 2009.
Rank 24 in the Global 500 2008.
Rank 44 in the Global 250 2007.

2014 brand performance*

Brand value $104,680m
Brand rating AAA
Enterprise value $356,091m
Value / ent. value 29.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $87,304m
Brand rating AAA
Enterprise value $382,490m
Value / ent. value 22.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $70,605m
Brand rating AAA+
Enterprise value $350,257m
Value / ent. value 20.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $29,543m
Brand rating AAA
Enterprise value $244,382m
Value / ent. value 12.1%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 117 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.