Apple

Request Brand Report Compare brand

Country Flag of United States United States
Sector Computers
Offices -
Employees -

Brand value $87,304m
Brand rating AAA
Enterprise value $382,490m
Value / market cap 22.8%
User rating

Market cap

Market cap for Apple over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Apple appears in the following brand league tables:

Rank 1 in the Global 500 2013.
Rank 1 in the Global 500 2012.
Rank 8 in the Global 500 2011.
Rank 20 in the Global 500 2010.
Rank 27 in the Global 500 2009.
Rank 24 in the Global 500 2008.
Rank 44 in the Global 250 2007.

2013 brand performance*

Brand value $87,304m
Brand rating AAA
Enterprise value $382,490m
Value / ent. value 22.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $70,605m
Brand rating AAA+
Enterprise value $350,257m
Value / ent. value 20.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $29,543m
Brand rating AAA
Enterprise value $244,382m
Value / ent. value 12.1%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $19,829m
Brand rating AAA-
Enterprise value $156,416m
Value / ent. value 12.7%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 64 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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