American Express

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Country Flag of United States United States
Sector Diversified Finan Serv
Offices -
Employees -

Brand value $19,004m
Brand rating AAA-
Market cap $66,024m
Value / market cap 28.8%
User rating

Market cap

Market cap for American Express over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

American Express appears in the following brand league tables:

Rank 8 in the Banking 500 2013.
Rank 35 in the Global 500 2013.
Rank 7 in the Banking 500 2012.
Rank 32 in the Global 500 2012.
Rank 13 in the Banking 500 2011.
Rank 46 in the Global 500 2011.
Rank 51 in the Global 500 2010.
Rank 13 in the Banking 500 2010.
Rank 6 in the Banking 500 2009.
Rank 50 in the Global 500 2009.
Rank 33 in the Global 500 2008.
Rank 5 in the Banking 500 2008.
Rank 24 in the Global 250 2007.
Rank 4 in the Banking 500 2007.
Rank 4 in the Banking 100 2007.

2013 brand performance*

Brand value $19,004m
Brand rating AAA-
Market cap $66,024m
Value / market cap 28.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,231m
Brand rating AAA-
Market cap $53,474m
Value / market cap 34.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $15,530m
Brand rating AA
Market cap $45,505m
Value / market cap 34.1%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $12,737m
Brand rating AA
Market cap $42,043m
Value / market cap 30.3%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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