American Express

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Country Flag of United States United States
State New York
Sector Diversified Finan Serv
Offices -
Employees 62,600
Website www.americanexpress.com

Brand value $21,116m
Brand rating AAA-
Market cap $93,811m
Value / market cap 22.5%
User rating

League tables

American Express appears in the following brand league tables:

Rank 19 in the The Brand Finance US 500 2014.
Rank 33 in the Global 500 2014.
Rank 8 in the Banking 500 2013.
Rank 35 in the Global 500 2013.
Rank 7 in the Banking 500 2012.
Rank 32 in the Global 500 2012.
Rank 13 in the Banking 500 2011.
Rank 46 in the Global 500 2011.
Rank 8 in the Banking 500 2009.
Rank 52 in the Global 500 2009.
Rank 6 in the Banking 500 2009.
Rank 50 in the Global 500 2009.
Rank 33 in the Global 500 2008.
Rank 5 in the Banking 500 2008.
Rank 24 in the Global 250 2007.
Rank 4 in the Banking 100 2007.

2014 brand performance*

Brand value $21,116m
Brand rating AAA-
Market cap $93,811m
Value / market cap 22.5%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $19,004m
Brand rating AAA-
Market cap $66,024m
Value / market cap 28.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,231m
Brand rating AAA-
Market cap $53,474m
Value / market cap 34.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $15,530m
Brand rating AA
Market cap $45,505m
Value / market cap 34.1%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.