Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

The world’s premier card provider had a highly successful year in 2011 moving powerfully up the BrandFinance® Banking 500. The 160 year old brand garnered numerous awards and accolades as American Express continued to invest in R&D and customer service in order to improve the brand’s relationships with its stakeholders.

The company’s continued investments in its services were in conjunction with well received, high-profile marketing campaigns which made the most of its extensive media and entertainment partnerships; a short film featuring Martin Scorsese is just one example.

American Expresses’ reinvention of its marketing strategy in order to reinvigorate its brand reaped tangible rewards as the company consistently beat earnings estimates to have one of the most successful years in its history. This success story is all the more rousing when one takes into consideration that 2011 was one of the toughest years banking organizations have ever faced.

League tables

American Express appears in the following brand league tables:

Rank 32 in the Global 500 2012.
Rank 7 in the Banking 500 2012.
Rank 46 in the Global 500 2011.
Rank 13 in the Banking 500 2011.
Rank 46 in the Global 500 2011.
Rank 11 in the Banking 500 2010.
Rank 51 in the Global 500 2010.
Rank 6 in the Banking 500 2009.
Rank 50 in the Global 500 2009.
Rank 5 in the Banking 500 2008.
Rank 33 in the Global 500 2008.
Rank 4 in the Banking 100 2007.
Rank 24 in the Global 250 2007.
Rank 4 in the Banking 500 2007.