American Airlines

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Country Flag of United States United States
Sector Airlines
Offices -
Employees -

Brand value $1,745m
Brand rating AA-
Enterprise value $8,501m
Value / market cap 27.4%
User rating

Market cap

Market cap for American Airlines over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

American Airlines appears in the following brand league tables:

Rank 14 in the Top 20 Airline Brands 2011.
Rank 386 in the Global 500 2010.
Rank 5 in the Top 20 Airline Brands 2010.
Rank 216 in the Global 500 2009.
Rank 209 in the Global 500 2008.
Rank 155 in the Global 250 2007.

2011 brand performance*

Brand value $1,745m
Brand rating AA-
Enterprise value $8,501m
Value / ent. value 20.5%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $2,447m
Brand rating A+
Enterprise value $9,489m
Value / ent. value 25.8%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $3,052m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.

2008 brand performance*

Brand value $4,255m
Brand rating AA
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2007.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment