Amazon.com

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Country Flag of United States United States
State Washington
Sector Technology
Offices -
Employees 109,800
Website www.amazon.com

Brand value $45,147m
Brand rating AAA-
Enterprise value $126,400m
Value / market cap 35.7%
User rating

League tables

Amazon.com appears in the following brand league tables:

Rank 8 in the Global 500 2014.
Rank 7 in the The Brand Finance US 500 2014.
Rank 8 in the Global 500 2013.
Rank 2 in the Best Retail Brands 2012.
Rank 10 in the Global 500 2012.
Rank 32 in the Global 500 2011.
Rank 80 in the Global 500 2009.
Rank 79 in the Global 500 2009.
Rank 74 in the Global 500 2008.
Rank 136 in the Global 250 2007.

2014 brand performance*

Brand value $45,147m
Brand rating AAA-
Enterprise value $126,400m
Value / ent. value 35.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $36,788m
Brand rating AAA-
Enterprise value $97,371m
Value / ent. value 37.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $28,665m
Brand rating AA+
Enterprise value $94,398m
Value / ent. value 30.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $17,780m
Brand rating AA
Enterprise value $64,132m
Value / ent. value 27.7%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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