* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Amazon.com appears in the following brand league tables:
Rank 8 in the
Global 500 2013.
Rank 10 in the Global 500 2012.
Rank 2 in the Best Retail Brands 2012.
Rank 32 in the Global 500 2011.
Rank 4 in the Best Retail Brands 2011.
Rank 43 in the Global 500 2010.
Rank 79 in the Global 500 2009.
Rank 74 in the Global 500 2008.
Rank 136 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 10 votes.
"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
Amazon.com is an American-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.
Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an online bookstore, but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and so on. Amazon.com has established seperate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products.
Amazon.com was named after the world's largest river by volume, symbolic of the company's aim to have the largest compendium of books available for sale.
The original logo even included an image of a river and the strapline "Earth's biggest bookstore".
This strapline was removed as Amazon.com began selling more than just books and the logo was simplified.