Ajax

Request Brand Report Compare brand

Country Flag of Netherlands Netherlands
Sector Entertainment
Offices -
Employees -

Brand value $184m
Brand rating A+
Enterprise value -
Value / market cap -
User rating

League tables

Ajax appears in the following brand league tables:

Rank 14 in the The Brand Finance® Football 50 2012.
Rank 23 in the Top 25 Football Club Brands 2011.
Rank 23 in the The Brand Finance® Football 50 2011.
Rank 21 in the Top 25 Football Club Brands 2010.

2012 brand performance*

Brand value $184m
Brand rating A+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $74m
Brand rating BBB+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $70m
Brand rating BBB+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $64m
Brand rating -
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 6 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment