Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Global Telecommunications Company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers.

Vodafone is looking to compensate for underperformance across the board by restructuring the company, starting with cuts to over 500 jobs and selling off none-controlling stakes in various companies such as China Mobile and SFR. As part of this restructuring Vodafone is pursuing business in emerging markets with a £3.1 billion buyout of Essar’s 33% stake in their Indian joint venture. The selling off of certain minor stakes in various Vodafone operations and the cutting of 500 jobs may appear to be a negative however the overall picture will show that the company’s restructuring  will result in a more efficient and profitable Vodafone.

Vodafone group revenue for 2011 was £45,884m indicating 3.25% growth. Net profit was reported at £ 8,776m showing a 3.6% growth. The value of the brand for 2011 was $30,647m moving the brand up two places in the Global 500 from 7^th to 5^th, As a result Vodafone brand was rated at AAA+ for the first time by Brand Finance.

Last updated September 2, 2011

League tables

Vodafone appears in the following brand league tables:

Rank 1 in the Top 500 Telecom Brands 2011.
Rank 5 in the Global 500 2011.
Rank 7 in the Global 500 2010.
Rank 1 in the Mobile Telecom 100 2010.
Rank 1 in the Top 500 Telecom Brands 2010.
Rank 1 in the UK Top 50 2010.
Rank 8 in the Global 500 2009.
Rank 11 in the Global 500 2008.
Rank 11 in the Global 250 2007.