Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

United Parcel Service, UPS, is a global package delivery and supply chain services business based in the USA. It is the largest company of its kind in the world and competes with a number of other large providers including its main competitor FedEx.
The company had experienced steady revenue growth since 1998, but has had some problems following the recent financial crisis.  However, for the last couple of years the firm has returned to growth with revenues growing steadily as they did before the recession. Financial results in 2011 are reflective of this trend; 2011 second quarter revenue grew 8% to $13.2 billion along with significant increases in segment profits. Nonetheless, the company has yet to return to its pre-recession levels of revenue and may struggle to do so with problems for the global economy emerging at an alarming rate. The business relies on the economic activity of others and a bleak economic outlook may take its toll on UPS’s forecasts.

However, UPS is attempting to ensure its future is brighter; it is expanding its business in the fast growing, emerging markets in Asia having recently opened an intra-Asia distribution centre in South China and increased the volume of its flights. It is also streamlining its business segments and attempting to make its service more economical by improving its allocation of resources to where client demand is higher. Furthermore, UPS’s brand remains very distinctive; the company continues to employ its unique brown colour scheme for its uniforms and livery. The logo was adjusted in 2003 to help unite the brand with its wide range of services and recently UPS embarked upon a successful television advertising campaign focussing on its logistics services.

Nevertheless, the company faces a challenging upcoming period where uncertainty over the health of the global economy could have a negative impact on its brand value.

 

 

Last changed September 2, 2011

League tables

UPS appears in the following brand league tables:

Rank 38 in the Global 500 2011.
Rank 45 in the Global 500 2010.
Rank 32 in the Global 500 2009.
Rank 38 in the Global 500 2008.
Rank 40 in the Global 250 2007.