Total

Request Brand Report Compare brand

Country Flag of France France
Sector Oil&Gas
Offices -
Employees -

Brand value $12,968m
Brand rating AA-
Enterprise value $148,438m
Value / market cap 8.7%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Total over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Total appears in the following brand league tables:

Rank 64 in the Global 500 2012.
Rank 69 in the Global 500 2011.
Rank 69 in the Global 500 2011.
Rank 109 in the Global 500 2010.
Rank 134 in the Global 500 2009.
Rank 170 in the Global 500 2008.
Rank 159 in the Global 250 2007.

2012 brand performance*

Brand value $12,968m
Brand rating AA-
Enterprise value $148,438m
Value / ent. value 8.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $11,828m
Brand rating A+
Enterprise value $147,473m
Value / ent. value 8.0%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $7,218m
Brand rating AA-
Enterprise value $165,876m
Value / ent. value 4.4%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $4,987m
Brand rating A+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.