Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Santander’s brand, like those of many other Euro-centric financial institutions, suffered in 2011 with its value falling significantly in this year’s BrandFinance® Banking 500.

It experienced a number of financial disappointments which have damaged its brand, partially due to macroeconomic problems facing all banks, but also as a result of misconduct regarding improperly sold payment protection schemes to its UK customers for which it has had to pay a hefty fine.

However, the Santander brand is still gaining strength in other areas with strong awareness coming as a result of a highly successful branding campaign involving celebrities such as Rory McIlroy and Lewis Hamilton. Santander’s efforts in this regard have helped to ease its transition from a group of rebranded building societies to becoming one of the dominant forces in high street banking.

League tables

Santander appears in the following brand league tables:

Rank 4 in the Banking 500 2012.
Rank 25 in the Global 500 2012.
Rank 4 in the Banking 500 2011.
Rank 15 in the Global 500 2011.
Rank 15 in the Global 500 2011.
Rank 3 in the Banking 500 2010.
Rank 13 in the Global 500 2010.
Rank 1 in the Spain 100 2010.
Rank 4 in the Banking 500 2009.
Rank 41 in the Global 500 2009.
Rank 4 in the Banking 500 2008.
Rank 25 in the Global 500 2008.
Rank 27 in the Global 250 2007.
Rank 5 in the Banking 500 2007.
Rank 5 in the Banking 100 2007.