Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Royal Bank of Canada is one of a very small group of banks that have increased in brand value over the last year. The brand is one of the highest climbing brands in this year’s BrandFinance® Banking 500 moving up from 28^th in the table to 11^th. The reason for this is the prudent way in which the bank operates. As banking brands across the world have fallen around them, RBC has emerged from the economic downturn as a very strong banking brand.

RBC have now been provided with a good opportunity for which to take their brand overseas and capitalise on a cautious approach to banking which is a very strong selling point of any brand in times when trust in banks is low. The RBC brand is further strengthened by its royal patronage a sign of trust, tradition and loyalty.

League tables

RBC appears in the following brand league tables:

Rank 20 in the Banking 500 2012.
Rank 103 in the Global 500 2012.
Rank 28 in the Banking 500 2011.
Rank 131 in the Global 500 2011.
Rank 131 in the Global 500 2011.
Rank 32 in the Banking 500 2010.
Rank 165 in the Global 500 2010.
Rank 28 in the Banking 500 2009.
Rank 157 in the Global 500 2009.
Rank 31 in the Banking 500 2008.
Rank 166 in the Global 500 2008.
Rank 172 in the Global 250 2007.
Rank 31 in the Banking 500 2007.
Rank 31 in the Banking 100 2007.