Petronas
Brand value
$5,352m
Brand rating
AAA-
Enterprise value
-
Value / market cap
-
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
2010
Petronas’ brand has consistently maintained its edge in the public and corporate spheres. Its latest sponsorship of the Mercedes Grand Prix Team in Formula 1 has created much excitement and interest from the public. Other than gaining international recognition, Petronas’ involvement with the motor sport will facilitate its technological and knowledge development.
Petronas also launched its first Mesra convenience store and revamped its loyalty programme. The recently launched-Petronas Mesra Card is predicted to follow the previous success of Petronas CIMB MasterCard and Maybankard Visa credit cards. Petronas is also famous for its heart-warming television commercials which reflect Malaysian values and traditions. These commercials are complemented by sponsorships and road awareness campaign as well.
2009
For the third year running, PETRONAS Group (“PETRONAS”) has recaptured the number one position in the Brand Finance Malaysia league table. PETRONAS has four subsidiaries listed on the Bursa Malaysia and has ventured into more than 30 countries worldwide.
2008 saw the oil and gas industry operating in a highly challenging environment with escalating costs, forcing companies to incur high capital expenditures. Despite this, the PETRONAS Group managed to contain the impact of rising costs, and posted a 21.2% and 31.5% increase in revenue and net profit respectively from 2007. Petronas’ performance has also in part benefited from the higher average oil price in 2008 compared to previous years.
League tables
Petronas appears in the following brand league tables:
Rank 188 in the
Global 500 2011.
Rank 231 in the
Global 500 2010.
2011 brand performance*
Brand value
$5,352m
Brand rating
AAA-
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$3,578m
Brand rating
AAA
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$3,104m
Brand rating
AAA-
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2008.
Brand history
Incorporated on 17 August 1974 as the national oil company of Malaysia, Petronas is involved in exploration, production, refining and retailing of oil and gas products. Gaining competence and confidence in its core markets, the company has aggressively expanded and now has a global footprint in more than 30 countries. Its shipping business complements its core businesses, enhancing the company’s self-reliance. Its efforts to expand into liquefied natural gas business have also seen success as it is now the world’s third largest producer of liquefied natural gas.
Sponsorships
Motorsports has always been an integral part of PETRONAS’ strategic development since the mid 1980s. In a bid to enhance its branding efforts and place PETRONAS on the international stage, PETRONAS became involved in Formula One (F1). This foray turned out to be a successful one and continual sponsorship in F1 motorsports helped boost PETRONAS’ corporate image and heightened its brand presence. Not only did the global awareness of the PETRONAS brand increased, its engagement in F1 reinforced its technological capabilities through research and development based on F1 technology. The same F1 strategy was used when PETRONAS introduced lubricants in China, commanding immediate recognition. In April 2009, in spite of the economic downturn, PETRONAS continued to invest in their long-standing relationship with Yamaha, signing a 3-year deal to become a major sponsor of the Fiat Yamaha MotoGP team. This latest deal will extend their long-time partnership beyond Malaysia, into the South-East Asian region, for the development and production of Yamalube engine oil for Yamaha OEM vehicles. This is part of the business strategy to achieve greater exposure via linkages with vehicle manufacturers.
