KitKat

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Country Flag of Switzerland Switzerland
Sector Food
Offices -
Employees -

Brand value $3,594m
Brand rating AA-
Enterprise value -
Value / market cap 17.5%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for KitKat over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

KitKat appears in the following brand league tables:

Rank 294 in the Global 500 2011.
Rank 268 in the Global 500 2010.
Rank 332 in the Global 500 2008.

2011 brand performance*

Brand value $3,594m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $3,307m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2009.

2008 brand performance*

Brand value $2,622m
Brand rating A+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2007.