Caterpillar

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Country Flag of United States United States
Sector Machinery-Constr&Minin
Offices -
Employees -

Brand value $8,253m
Brand rating AA+
Enterprise value $76,788m
Value / market cap 10.7%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Caterpillar over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Caterpillar appears in the following brand league tables:

Rank 111 in the Global 500 2012.
Rank 116 in the Global 500 2011.
Rank 116 in the Global 500 2011.
Rank 135 in the Global 500 2010.
Rank 119 in the Global 500 2009.
Rank 123 in the Global 500 2008.
Rank 131 in the Global 250 2007.

2012 brand performance*

Brand value $8,253m
Brand rating AA+
Enterprise value $76,788m
Value / ent. value 10.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,911m
Brand rating AA+
Enterprise value $76,633m
Value / ent. value 10.3%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $6,190m
Brand rating AAA-
Enterprise value $64,826m
Value / ent. value 9.5%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $5,572m
Brand rating AA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.