Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

The Bradesco brand fell in value over the last year resulting in a fall in position within the BrandFinance® Banking 500 from 6^th to 8^th place. This downgrade can largely be attributed to the underperforming Brazilian economy.

 Earlier this year Brazil was the highest ranked South American country and one of the highest climbers in the BrandFinance® Nation Brand 100 study but over recent months the economy has taken a turn for the worse and growth expectations have suffered.

As one of Brazil’s major banking brands, Bradesco has used the growth of its domestic market to propel it up the table by attracting many new customers. The number of people in Brazil with a bank account has trebled in the last decade and Bradesco has attracted many of these new customers by differentiating itself from competitors through strong CSR and environmental policies in addition to increasing awareness through sponsorship of the 2016 Brazilian Olympic Games.

League tables

Bradesco appears in the following brand league tables:

Rank 9 in the Banking 500 2012.
Rank 47 in the Global 500 2012.
Rank 6 in the Banking 500 2011.
Rank 28 in the Global 500 2011.
Rank 28 in the Global 500 2011.
Rank 9 in the Banking 500 2010.
Rank 44 in the Global 500 2010.
Rank 75 in the Global 500 2009.
Rank 12 in the Banking 500 2009.
Rank 218 in the Global 500 2008.
Rank 42 in the Banking 500 2008.
Rank 50 in the Banking 500 2007.
Rank 50 in the Banking 100 2007.