Apple
Brand profile
Brand Finance has calculated the brand value of the Apple brand 18 times between 2007 and 2024. The Apple brand valuation has featured in 42 brand rankings, including the strongest and most valuable Technology brands, the biggest US brands and the best Global brands.
To find out more about Apple brand value, request the Apple Brand Value Report.
About Apple
Brand Value History
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All Ranking appearances
Date | Global | US | Technology | Electronics and Appliances |
|---|---|---|---|---|
| 2024 | 1 | 1 | 1 | 1 |
| 2023 | 2 | 2 | 2 | 1 |
| 2022 | 1 | 1 | 1 | 1 |
| 2021 | 1 | 1 | 1 | – |
| 2020 | 3 | 3 | 3 | – |
| 2019 | 2 | 2 | 2 | – |
| 2018 | 2 | 2 | 2 | – |
| 2017 | 2 | 2 | 2 | – |
| 2016 | 1 | 1 | 1 | – |
| 2015 | 1 | 1 | 1 | – |
| 2014 | 1 | 1 | – | – |
| 2013 | 1 | – | – | – |
| 2012 | 1 | – | – | – |
| 2011 | 8 | – | – | – |
| 2010 | 19 | – | – | – |
| 2009 | 27 | – | – | – |
| 2008 | 23 | – | – | – |
| 2007 | 43 | – | – | – |