Aegon

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Country Flag of Netherlands Netherlands
Sector Insurance
Offices -
Employees -

Brand value $3,460m
Brand rating A+
Enterprise value $9,609m
Value / market cap 36.0%
User rating

Market cap

Market cap for Aegon over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Aegon appears in the following brand league tables:

Rank 317 in the Global 500 2012.
Rank 8 in the Netherlands 50 2012.
Rank 270 in the Global 500 2011.
Rank 270 in the Global 500 2011.
Rank 8 in the Netherlands 50 2011.
Rank 211 in the Global 500 2010.
Rank 202 in the Global 500 2009.
Rank 193 in the Global 500 2008.

2012 brand performance*

Brand value $3,460m
Brand rating A+
Enterprise value $9,609m
Value / ent. value 36.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,874m
Brand rating AA-
Enterprise value $10,736m
Value / ent. value 36.1%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $3,986m
Brand rating AA
Enterprise value $11,575m
Value / ent. value 34.4%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $3,272m
Brand rating A-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment