2016 | 2015 | Name | Country | 2016 | 2015 | 2016 | 2015 |
---|---|---|---|---|---|---|---|
1 | 1 | Lego | Denmark | $4,520M | $3,890M | AAA+ | AAA+ |
2 | 2 | Fisher-Price | United States | $886M | $815M | AAA- | AAA- |
3 | 3 | Barbie | United States | $571M | $476M | AAA- | AA |
4 | null | Yo-Kai Watch | Japan | $330M | $0M | AA+ | null |
5 | null | Gundam | Japan | $241M | $0M | A- | null |
6 | 5 | Nerf | United States | $231M | $208M | AAA- | AA+ |
7 | 4 | Mattel | United States | $229M | $213M | AAA- | AAA- |
8 | 7 | Hasbro | United States | $208M | $187M | AAA- | AAA- |
9 | 6 | Playskool | United States | $191M | $187M | AA | AA- |
10 | 9 | Power Rangers | Japan | $186M | $171M | AA | AA |
11 | 11 | Monster High | United States | 🔒 | 🔒 | 🔒 | 🔒 |
12 | 13 | Hot Wheels | United States | 🔒 | 🔒 | 🔒 | 🔒 |
13 | 15 | Play-Doh | United States | 🔒 | 🔒 | 🔒 | 🔒 |
14 | 17 | My Little Pony | United States | 🔒 | 🔒 | 🔒 | 🔒 |
15 | 10 | Monopoly | United States | 🔒 | 🔒 | 🔒 | 🔒 |
16 | 12 | Bandai Namco | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
17 | 14 | MEGA Bloks | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
18 | 19 | Transformers | United States | 🔒 | 🔒 | 🔒 | 🔒 |
19 | 21 | Bandai | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
20 | 20 | Masked Rider | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
21 | 16 | Ben 10 | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
22 | 25 | Matchbox | United States | 🔒 | 🔒 | 🔒 | 🔒 |
23 | 22 | Magic: The Gathering | United States | 🔒 | 🔒 | 🔒 | 🔒 |
24 | 23 | Littlest Pet Shop | United States | 🔒 | 🔒 | 🔒 | 🔒 |
25 | null | American Girl | United States | 🔒 | 🔒 | 🔒 | 🔒 |