BrandFinance® Brandirectory
The Brand Finance® Football 50 2012
The world's most valuable football brands
- Rank
- Brand Value
(USD $ Millions) - Brand Rating
- Compare
Brands
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| 2012 | 2011 | Logo | Name | Country | 2012 | 2011 | 2012 | 2011 | Select |
|---|---|---|---|---|---|---|---|---|---|
| 11 | 1 |  | Manchester United |  | 853853 | 412412 | 24AAA+ | 23AAA | |
| 22 | 4 |  | Bayern Munich |  | 786786 | 308308 | 23AAA | 23AAA | |
| 33 | 2 |  | Real Madrid |  | 600600 | 401401 | 24AAA+ | 23AAA | |
| 44 | 3 |  | FC Barcelona | | 580580 | 392392 | 24AAA+ | 23AAA | |
| 55 | 5 |  | Chelsea | | 398398 | 196196 | 19AA- | 20AA | |
| 66 | 6 |  | Arsenal | | 388388 | 188188 | 19AA- | 20AA | |
| 77 | 9 |  | Liverpool | | 367367 | 156156 | 19AA- | 20AA | |
| 88 | 11 |  | Manchester City | | 302302 | 106106 | 15BBB+ | 14BBB | |
| 99 | 7 |  | AC Milan |  | 292292 | 170170 | 21AA+ | 19AA- | |
| 1010 | 12 |  | Schalke 04 | | 266266 | 8484 | 15BBB+ | 15BBB+ | |
| 1111 | 15 |  | Borussia Dortmund | | 227227 | 7878 | 17A | 15BBB+ | |
| 1212 | 14 |  | Tottenham | | 225225 | 7979 | 14BBB | 14BBB | |
| 1313 | 8 |  | Inter Milan | | 215215 | 164164 | 21AA+ | 20AA | |
| 1414 | 23 |  | Ajax |  | 184184 | 4646 | 18A+ | 15BBB+ | |
| 1515 | 17 |  | Olympique de Marseille |  | 168168 | 7474 | 18A+ | 15BBB+ | |
| 1616 | 10 |  | Juventus | | 160160 | 115115 | 15BBB+ | 15BBB+ | |
| 1717 | 13 |  | Hamburg SV | | 153153 | 8484 | 14BBB | 15BBB+ | |
| 1818 | 16 |  | Olympique Lyonnais | | 120120 | 7676 | 14BBB | 17A | |
| 1919 | 25 |  | Aston Villa | | 8787 | 4343 | 13BBB- | 13BBB- | |
| 2020 | - |  | Newcastle United | | 8686 | 2525 | 11BB | 12BB+ | |
| 2121 | 18 |  | AS Roma | | 8585 | 6363 | 13BBB- | 15BBB+ | |
| 2222 | 24 |  | SSC Napoli | | 8585 | 4343 | 13BBB- | 14BBB | |
| 2323 | 27 |  | Everton | | 7979 | 3838 | 12BB+ | 12BB+ | |
| 2424 | - |  | SC Corinthians Paulista |  | 7777 | 0- | 23AAA | 0- | |
| 2525 | 22 |  | FC Girondins do Bordeaux | | 7676 | 4848 | 12BB+ | 13BBB- | |
| 2626 | - |  | PSV Eindhoven | | 7474 | 2929 | 15BBB+ | 12BB+ | |
| 2727 | - |  | FC Basel 1893 |  | 7272 | 0- | 14BBB | 0- | |
| 2828 | 20 |  | VFB Stuttgart | | 7171 | 5151 | 11BB | 13BBB- | |
| 2929 | - |  | West Ham United FC | | 7070 | 0- | 10BB- | 0- | |
| 3030 | 26 |  | Werder Bremen | | 6868 | 4242 | 11BB | 13BBB- | |
| 3131 | 21 |  | Valencia CF | | 6868 | 5050 | 14BBB | 14BBB | |
| 3232 | - |  | VfL Wolfsburg | | 6666 | 0- | 10BB- | 0- | |
| 3333 | - |  | Sunderland AFC | | 6666 | 0- | 11BB | 0- | |
| 3434 | - |  | Fulham FC | | 6565 | 3434 | 10BB- | 11BB | |
| 3535 | - |  | Guangzhou Evergrande FC |  | 6565 | 0- | 20AA | 0- | |
| 3636 | - |  | Bayer 04 Leverkusen | | 6464 | 0- | 12BB+ | 0- | |
| 3737 | - |  | Celtic | | 6464 | 3131 | 15BBB+ | 14BBB | |
| 3838 | - |  | Paris Saint-Germain FC | | 6464 | 0- | 11BB | 0- | |
| 3939 | - |  | São Paulo FC | | 5858 | 0- | 23AAA | 0- | |
| 4040 | - |  | Seattle Sounders FC |  | 5858 | 0- | 19AA- | 0- | |
| 4141 | - |  | FC Zenit St Petersburg |  | 5656 | 0- | 13BBB- | 0- | |
| 4242 | - |  | Stoke City FC | | 5555 | 0- | 10BB- | 0- | |
| 4343 | - |  | Hertha BSC Berlin | | 5555 | 0- | 11BB | 0- | |
| 4444 | - |  | SC Internacional | | 5151 | 0- | 23AAA | 0- | |
| 4545 | 19 |  | Atlético de Madrid | | 5050 | 5555 | 14BBB | 15BBB+ | |
| 4646 | - |  | Sevilla FC | | 4949 | 0- | 13BBB- | 0- | |
| 4747 | - |  | CR Flamengo | | 4646 | 0- | 23AAA | 0- | |
| 4848 | 30 |  | SS Lazio | | 4646 | 3434 | 11BB | 13BBB- | |
| 4949 | 29 |  | ACF Fiorentina | | 4646 | 3535 | 10BB- | 12BB+ | |
| 5050 | - |  | Los Angeles Galaxy | | 4646 | 0- | 19AA- | 0- |
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