The BrandFinance® Global 500 2010

Click here to view the executive summary, or go back to the brand league tables.

Rank Brand Value
(USD $ Millions) 		Brand Rating Market Cap
(USD $ Millions)
2010 2009 Name Country 2010 2009 2010 2009 2010 2009
1 1 Arrow pointing in direction of where the rank has moved since last year Walmart 41,365 40,616 AA AA 190,803 200,913
2 5 Arrow pointing in direction of where the rank has moved since last year Google 36,191 29,261 AAA+ AAA 157,970 93,576
3 2 Arrow pointing in direction of where the rank has moved since last year Coca-Cola 34,844 32,728 AAA+ AAA+ 87,814 101,079
4 3 Arrow pointing in direction of where the rank has moved since last year IBM 33,706 31,530 AA AA 180,027 112,018
5 4 Arrow pointing in direction of where the rank has moved since last year Microsoft 33,605 30,882 AAA+ AAA+ 199,989 170,884
6 6 Arrow pointing in direction of where the rank has moved since last year GE 31,909 26,654 AA+ AA 528,712 138,021
7 8 Arrow pointing in direction of where the rank has moved since last year Vodafone 28,995 24,647 AAA AAA 178,603 152,551
8 7 Arrow pointing in direction of where the rank has moved since last year HSBC 28,472 25,364 AAA+ AAA+ 193,793 131,577
9 9 Arrow pointing in direction of where the rank has moved since last year HP 27,383 23,837 AAA- AA+ 100,997 82,900
10 10 Arrow pointing in direction of where the rank has moved since last year Toyota 27,319 21,995 AAA AAA 185,402 115,150
11 14 Arrow pointing in direction of where the rank has moved since last year AT&T 26,585 19,850 AA+ AA+ 229,792 147,296
12 11 Arrow pointing in direction of where the rank has moved since last year Bank of America 26,047 21,017 AAA+ AAA 111,754 71,228
13 41 Arrow pointing in direction of where the rank has moved since last year Santander 25,577 10,840 AAA+ AA 128,087 54,881
14 15 Arrow pointing in direction of where the rank has moved since last year Verizon 23,029 18,854 AA AA 196,292 83,851
15 23 Arrow pointing in direction of where the rank has moved since last year Wells Fargo 21,916 14,508 AA AA 131,225 108,691
16 19 Arrow pointing in direction of where the rank has moved since last year Budweiser 21,279 16,692 AAA- AAA- 80,608 -
17 20 Arrow pointing in direction of where the rank has moved since last year Tesco 20,654 16,408 AAA- AA+ 73,969 53,617
18 12 Arrow pointing in direction of where the rank has moved since last year McDonald's 20,193 20,003 AAA- AAA- 77,139 65,424
19 18 Arrow pointing in direction of where the rank has moved since last year Walt Disney 13,436 16,750 AAA AAA 44,984 38,649
20 27 Arrow pointing in direction of where the rank has moved since last year Apple 19,829 13,648 AAA- AA 156,416 71,817
21 13 Arrow pointing in direction of where the rank has moved since last year Nokia 19,558 19,889 AAA- AAA- 48,467 54,660
22 24 Arrow pointing in direction of where the rank has moved since last year The Home Depot 19,013 14,310 AA- AA- 51,076 38,385
23 28 Arrow pointing in direction of where the rank has moved since last year Samsung 18,925 13,541 AA+ AA 86,384 50,445
24 16 Arrow pointing in direction of where the rank has moved since last year China Mobile 18,673 17,196 AA+ AA+ 153,077 153,187
25 17 Arrow pointing in direction of where the rank has moved since last year Orange 18,352 16,799 AA AA 120,119 133,008
26 220 Arrow pointing in direction of where the rank has moved since last year Mitsubishi 17,805 3,002 AA+ AA- 231,268 23,652
27 30 Arrow pointing in direction of where the rank has moved since last year Shell 16,997 12,377 AAA- AAA- 208,854 163,837
28 56 Arrow pointing in direction of where the rank has moved since last year NTT Group 11,248 9,649 AA+ AA+ 79,787 78,593
29 25 Arrow pointing in direction of where the rank has moved since last year Intel 16,642 13,976 AA+ AA 95,316 74,361
30 26 Arrow pointing in direction of where the rank has moved since last year BMW 16,616 13,659 AAA- AAA- 91,170 16,517
31 45 Arrow pointing in direction of where the rank has moved since last year AXA 16,403 10,213 AA- A+ 44,326 37,922
32 21 Arrow pointing in direction of where the rank has moved since last year Pepsi 15,991 15,034 AA+ AA- 44,865 79,442
33 37 Arrow pointing in direction of where the rank has moved since last year L'Oréal 5,809 11,234 AAA- AAA- 24,205 42,964
34 22 Arrow pointing in direction of where the rank has moved since last year Nike 15,808 14,583 AAA AAA- 24,776 22,253
35 31 Arrow pointing in direction of where the rank has moved since last year Target 15,224 12,253 AA AA 51,677 25,850
36 66 Arrow pointing in direction of where the rank has moved since last year Siemens 14,709 8,209 AA+ AA+ 102,939 51,860
37 54 Arrow pointing in direction of where the rank has moved since last year Citi 14,362 9,810 A+ A 70,105 36,498
38 58 Arrow pointing in direction of where the rank has moved since last year BNP Paribas 14,060 9,360 AA AA- 67,143 49,480
39 89 Arrow pointing in direction of where the rank has moved since last year Goldman Sachs 13,887 6,753 AAA+ AAA- 93,316 36,361
40 52 Arrow pointing in direction of where the rank has moved since last year Mercedes-Benz 13,883 9,844 A+ AAA- 55,309 30,313
41 64 Arrow pointing in direction of where the rank has moved since last year Chase 13,400 8,747 AA A+ 69,900 52,571
42 - Arrow pointing in direction of where the rank has moved since last year Christian Dior 13,343 - AA - 18,815 -
43 79 Arrow pointing in direction of where the rank has moved since last year Amazon.com 13,340 7,466 AA AA- 54,961 21,326
44 75 Arrow pointing in direction of where the rank has moved since last year Bradesco 13,299 7,698 AAA- AA 56,582 29,794
45 32 Arrow pointing in direction of where the rank has moved since last year UPS 13,170 11,873 AA+ AA+ 61,884 47,222
46 77 Arrow pointing in direction of where the rank has moved since last year Barclays 13,134 7,583 AA A- 56,154 19,997
47 35 Arrow pointing in direction of where the rank has moved since last year Honda 13,083 11,461 AA+ AA+ 82,377 40,919
48 40 Arrow pointing in direction of where the rank has moved since last year GDF Suez 12,878 11,016 A+ AA+ 146,131 90,030
49 65 Arrow pointing in direction of where the rank has moved since last year Allianz 12,836 8,224 AA A+ 57,333 34,428
50 39 Arrow pointing in direction of where the rank has moved since last year Oracle 12,775 11,106 AA+ AA+ 105,193 83,262

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Executive summary

Stabilisation in the market?

USA and UK's dominance of banking may be waning...

As brands in emerging markets close the gap

  • 2009 is the first year that a Russian bank has made the top 20 (Sberbank) which has seen significant growth.
  • The South American region has experienced the highest growth in brand value increasing by 84%. This is a reflection of the resilient performance in the region, particularly in the Brazilian banking market.
  • The Middle East has seen a 78% growth in brand value, based on high demand for Islamic banking products and services.
  • European bank brands have recovered significantly compared to the North American and Asian markets (67%, 29% and 31% growth respectively).
  • Although Asia has only experienced a 31% growth in brand value it continues to perform well particularly in India and China where bank brands have grown by 137% and 58% respectively.
  • Banks in the Pacific, including Australia and New Zealand have seen a recovery with growth of 52%.