ISO 10668 - Definition

The International Standard ISO 10668 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668 specifies a framework for brand valuation including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods of reporting the results of such valuation.

Intangible assets are recognised as highly valued properties. Arguably the most valuable but least understood intangible assets are brands. However, reliable values need to be placed on brands. The International Standard ISO 10668 provides a consistent, reliable approach to brand valuation including financial, behavioural and legal aspects.

ISO (the International Organization for Standardization) is a worldwide federation of national standards bodies (ISO member bodies). The work of preparing International Standards is normally carried out through ISO technical committees. Each member body interested in a subject for which a technical committee has been established, has the right to be represented on that committee.

More Information: If you would like to discuss the ISO 10668 in more detail with an expert in brand valuation please contact Brand Finance on Tel: +44 (0) 20 8607 0300 or Email:

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