A rate of return added to a risk-free rate to reflect the additional risk of equity instruments over risk free instruments (a component of the cost of equity capital or equity discount rate).
Click here to go back.
© Copyright 2017 Brand Finance. All Rights Reserved.
Website by Include.
Brand Finance specialises in Brand Valuation and the valuation of Intangible Assets. We can ensure that the value of a brand can be measured and exploited to its full potential.