au
Brand profile
Brand Finance has calculated the brand value of the au brand 14 times between 2011 and 2024. The au brand valuation has featured in 37 brand rankings, including the strongest and most valuable Japan brands, the biggest Global brands and the best Telecoms brands.
To find out more about au brand value, request the au Brand Value Report.
About au
Brand Value History
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All Ranking appearances
Date | Telecoms | Global | Japan |
|---|---|---|---|
| 2024 | 13 | 194 | – |
| 2023 | 13 | 189 | 13 |
| 2022 | 12 | 139 | 11 |
| 2021 | 10 | 124 | 10 |
| 2020 | 12 | 116 | 9 |
| 2019 | 11 | 98 | 9 |
| 2018 | 11 | 91 | 7 |
| 2017 | 12 | 72 | 8 |
| 2016 | 12 | 86 | 8 |
| 2015 | 13 | 89 | – |
| 2014 | 13 | 111 | – |
| 2013 | 21 | 163 | 14 |
| 2012 | 31 | 196 | – |
| 2011 | 26 | 222 | – |